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Heineken Tanzania Country Manager Micheal Mbungu unveils the new limited edition Cities bottles to members of the press (not in picture), at the Heineken offices in Masaki, Dar es Salaam.
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*Global campaign connects consumers all over the world with iconic city bottles.
Dar es Salaam, 15thOctober 2014: HEINEKEN is known for its legendary campaigns and memorable experiences. Today Heineken® has unveiled its latest global campaign, ‘Cities of the World,’ aimed at inspiring men to live worldly, new adventures by unlocking the secrets of their cities.
The campaign, which will run from 15th October to 15th December this year, inspires men to “open their world” and experience true worldliness and adventure. Tanzanian ‘Men of the World’ will have the opportunity to participate in promotions and social media activations on Facebook.com/Heineken and Twitter @Heineken_TZ.
The activations are designed to encourage exploration of their cities and celebrate memorable experiences with Heineken®, the world’s most international premium beer.
Heineken® has produced a set of specially designed bottles, each with one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. The special edition bottles will be available in over 100 countries around the world, including Kenya, Uganda and Tanzania.
The limited edition bottles are produced in the same brewery as the regular bottle, and the beer remains exactly the same.
This is the first time that Heineken® is deploying a set of limited edition bottles across the globe at once, with each of the cities printed on the special edition bottles representing an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene.
“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO),” said Uche Unigwe, General Manager HEINEKEN East Africa Import Company.
The ‘Cities of the World’ campaign aims to inspire and motivate consumers to get out of their comfort zones, to embrace the unusual and embark on worldly adventures. It also reaffirms Heineken®’s status as the most international premium beer, informing consumers that whether they are in Dar es Salaam, New York, Amsterdam or any of the other city, their Heineken® is the same premium quality.